- 90% of executives say writing cover letters is valuable, according to a Robert Half survey.
- Job seekers can help themselves by tailoring their cover letters to specific employers.
- Incorporating keywords that match terms in the job posting can help job seekers with companies that use resume-filtering software.
In the age of the digital recruiting, do cover letters matter anymore? The short answer: Yes. Surprising to some, they matter more now than ever.
In fact, a Robert Half poll found that 90 percent of executives consider cover letters a valuable tool when assessing job candidates. Yet, far too often, job seekers treat them as afterthoughts to the resume.
Your cover letter is your introduction to a company and an opportunity to make a good first impression on your prospective employer. So don't squander it. Resumes help employers — with a growing number of assists from software — wade through a huge pile of applications. But the cover letter is often the first thing the hiring manager sees, especially as the pile shrinks to likely candidates. It's an opportunity to provide a brief accompanying narrative of who you are and why you're qualified for the position. So why not take advantage of this chance to shine?
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Here are some tips for writing the kind of cover letter that helps your resume jump to the top of the pile — one that convinces hiring managers and HR professionals to bring you in for an interview.
1. Don't just rehash your resume
A strong cover letter should do much more than just restate salient details from your resume. Here's a brief checklist of important functions of a cover letter:
- Draw attention to specific skills and experience that make you an ideal candidate.
- Mention relevant skills and personal qualities the resume may not illustrate.
- Explain why you would love to have the job in question — and how it advances your personal career goals.
- Establish any personal connections to the company or hiring manager, and how you'd like to help the business grow.
- Justify any gaps in your resume.
2. Tailor it to a specific job
Just as we recommend for the resume, take the time to target your cover letter to the job at hand. Write a cover letter they can't ignore. Begin by carefully reviewing the job description, making a list of specific skills and experience that match this particular role.
Just as important, gather facts and figures that support your claims. For example, if you're applying for a managerial role, mention the size of teams and budgets you have managed. If it is a sales role, discuss specific sales goals you've achieved.
In addition to highlighting your talents, you can further personalize your cover letter by demonstrating your familiarity with the specific industry, employer and type of position.
Remember, your future employer doesn't just want a warm body. They want employees who love their work. They know these are the people who tend to perform better, serve as stronger team members and have greater potential to grow along with the business.
3. Address the hiring manager personally
Just as you personalize your resume to the role, you should also address the cover letter to the person actually hiring for the position. If it is not spelled out in the job posting, call the employer's main phone number and ask for the name and title of the hiring manager.
This is also your chance to show that you've done your research on the company, its mission and key leadership. Mention any personal connections you have to the company and colleagues you might have in common. The cover letter process underscores one of the chief reasons for attending professional conferences and luncheons. Many job referrals are based on personal connections.
4. Use a standard business letter format
A cover letter is not a quick email you dash off. You should write to the same standards as any formal business letter. Use a standard font size (10 or 12 point, in a readable font style such as Times New Roman, Arial or Calibri). Keep it to one page (generally three or four short paragraphs). And include your name and contact information at the top in a business letter format.
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5. Use keywords from the job description
Many employers use resume-filtering software that scans for resume keywords and evaluates how closely resumes and cover letters match the preferred skills and experience.
That means your cover letter should incorporate key phrases you've identified in the job description. During the writing process, review qualifications such as the type of degree required, the number of years' experience needed, specified software skills, organization and communication abilities, and project management background.
6. Proofread thoroughly
Once you're convinced you've made a strong argument for your candidacy, it's time to proofread your work. No hiring manager wants to see a great cover letter with typos and grammatical errors.
After you've given your cover letter a final polish, ask a friend with excellent grammar, punctuation and spelling skills to review it. Consider giving him or her a copy of the job posting so they can help make sure you've hit all the right points.
7. End on a high note
In your concluding paragraph, reiterate in a sentence or two why you are the right person for this job. Most hiring managers will go to the resume after reading your cover letter, so prepare them to notice what you want them to see next.
Customize your cover letter to the job ad
Found an ad for a job that seems perfect? Use the job posting to customize your cover letter.
Found the perfect job through an ad? Before you whisk off your resume and cover letter, study the ad to determine how your qualifications match the employer's requirements. Armed with this information, you can craft a cover letter that positions yourself as the ideal candidate.
For example, look at this sample job ad:
Outside Sales Rep
Our client, a fast-growing, Staten Island, NY-based software company has an opening for an outside sales professional.
- A minimum of 3 years' outside business-to-business experience selling enterprise software
- The ability to develop a list of prospects, build a pipeline of opportunities and close business
- A proven background working within a quota and exceeding sales targets
- Ability to demonstrate software and manage a complex sales cycle
- Strong verbal and written communication skills
- Availability to travel at least 50%
- Bachelor's degree preferred
- Competitive base salary plus commission and company car.
- Average first year income $85K+.
- Full benefits
- Quarterly sales contests
If you are a true sales hunter and an energetic self-starter with the desire to be part of a fast-growing software firm, submit your resume and cover letter to Brandon Marks at BMarks@somedomain.com. Reference #28903888.
A job posting’s Requirements section provides a roadmap you can address point-by-point in your cover letter to build your case to get called for the interview.
Let’s take a look at a cover letter, written by Susan, a fictional job seeker. See how she leverages information from the job posting, and then get to work on tailoring your own cover letters in similar ways -- the extra work can make a big difference in your job search.